Information We Collect
We collect personal information when communicating or interacting with you through the Site and our stores. This information is categorized at Personal Information or General Information as follows:
Personal Information. “Personal Information” is information that can personally identify you, such as your name, email address and telephone number. We maintain databases to store your Personal Information and may retain it as reasonably required to serve you and operate the Site. Personal Information that we collect depends on how you use the Site. Providing your Personal Information to us voluntary. If you choose not to provide us with certain Personal Information, you may not be able to take advantage of certain features of the Site or Gordmans programs; and
General Information When you visit the Site, we may collect various categories of general non-personal information (“General Information”). General Information includes browser information, operating system information, device information, TCP-IP address and the date, time, length of stay and specific pages accessed during your visits to the Site.
How We Collect Information
Information You Provide. We collect information that you provide to us when visiting the Site, placing orders, joining programs or otherwise voluntarily interacting with the Site.
IP Address. We may also use your IP address to help us provide a better Site experience. Your IP address is used to help identify you, information in your shopping cart and to gather information.
Web Beacons. We use web beacons (e.g. GIFs or pixel tags) to personalize your experience of the Site and to generate information about Site traffic. Web beacons collect General Information, such as the type of browser that you use and your IP address. Web beacons may be used alone or in conjunction with cookies.
Ad Serving. Gordmans may also use third-party advertisers to assist us with displaying tailored information and content to our customers and to serve advertising on our behalf. These advertisers may also utilize cookies and/or web beacons to collect General Information about your activities on the Site, to target advertising based upon your interests and to measure effectiveness of the Site. Our systems do not currently recognize browser “Do Not Track” signals, but if you wish to not have General Information used for the purpose of serving you targeted ads, you may be able to opt-out by visiting http://www.youradchoices.com or similar online resources about behavioral advertising. Please note that opting out prevents targeted advertising but does not prevent all advertising.
Third Party Features
Use of Site via Mobile Device
If you use the Site through your mobile device, we may collect your geo-location information. You may at any time prevent the Site from using your location by turning this option off at the device level.
When you use the Site through your mobile device, we also collect device type and other information generated within the Mobile App. We use this information to provide you with the most up to date application and features, or to advertise or promote products or services to you that are applicable to your device type.
How We Use Your Personal Information
We may use your General Information and de-identified Personal Information to prepare anonymized, aggregated data about our users (“Anonymized Data”). We may provide third parties with Anonymized Data for all other lawful purposes.
In all cases, information about customers is considered an asset of Gordmans and, as such, may be transferred to another company as part of a merger or acquisition.
Third Party Service Providers
Gordmans employs other companies and individuals to perform functions on our behalf, such as fulfilling orders, delivering packages, sending postal mail and e-mail, serving ads on our behalf, providing search results and links, and processing credit card payments. These third-party service providers have access to Personal Information needed to perform their functions but may not use it for any other purpose.
Third Party Links
We may provide links to third-party websites that we do not own or control. We are not responsible for the information collection practices of any website that we do not own or control. We encourage you to review and understand the privacy practices of third-party websites before providing any information to or through them.
Third-Party Advertising Partners
In addition to the information about your visits to our Site, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Gordmans.
If you would like more information about this practice and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp
In order to enhance your shopping experience, Gordmans may provide from time to time publicly-accessible blogs or other forums. Any information you provide in these areas may be read, collected and used by others who access them. To request removal of your Personal Information from blogs, customer reviews or forums, please contact us as provided for in the Your Personal Information and Preferences section, below. Please note that in some cases we may be unable to remove your Personal Information.
Your Personal Information and Preferences
To update your preferences, you may contact us using one of the following methods:
If you tell us that you do not want us to use your Personal Information to contact you, Gordmans will respect your wishes. If you are a registered user, you may change your preferences through one of the methods above.
Gordmans will not knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old please do not provide your information on our Site. If we become aware that an individual is under the age of 13 and has submitted any information to Gordmans for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
Your California Privacy Rights
California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under California law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. Gordmans permits California residents to opt out of having their information shared with third parties for direct marketing purposes. To opt out, please log into your online account and complete the Third Party Direct Marketing Opt-Out Form and mail it to the following address:
1926 South 67th Street
Omaha, NE 68106
We have instituted reasonable safeguards to help ensure that information collected is secure. We also take reasonable steps to ensure that third parties who work with us to make the Site (including the software, applications and services provided on the Site) available to you agree to protect personal information that they must access in order to serve you and to honor your preferences about contacts you receive.
1926 South 67th Street
Omaha, NE 68106