Privacy Policy

This Privacy Policy (“Privacy Policy”) is designed to help you understand how Gordmans, Inc. (“Gordmans”, “we” or “us” ) collects and processes the information that you share when you use this and any of our websites, mobile applications and microsites (together, the “Site”).

Before submitting information to the Site, please review this Privacy Policy carefully. Your use of the Site in any manner constitutes your agreement to be bound by the terms described in this Privacy Policy. If at any time you do not or cannot agree to be bound by this Privacy Policy, you should cease using the Site.

Information We Collect

We collect personal information when communicating or interacting with you through the Site and our stores. This information is categorized at Personal Information or General Information as follows:

Personal Information. “Personal Information” is information that can personally identify you, such as your name, email address and telephone number. We maintain databases to store your Personal Information and may retain it as reasonably required to serve you and operate the Site. Personal Information that we collect depends on how you use the Site. Providing your Personal Information to us voluntary. If you choose not to provide us with certain Personal Information, you may not be able to take advantage of certain features of the Site or Gordmans programs; and

General Information When you visit the Site, we may collect various categories of general non-personal information (“General Information”). General Information includes browser information, operating system information, device information, TCP-IP address and the date, time, length of stay and specific pages accessed during your visits to the Site.

How We Collect Information

Information You Provide. We collect information that you provide to us when visiting the Site, placing orders, joining programs or otherwise voluntarily interacting with the Site.

IP Address. We may also use your IP address to help us provide a better Site experience. Your IP address is used to help identify you, information in your shopping cart and to gather information.

Web Beacons. We use web beacons (e.g. GIFs or pixel tags) to personalize your experience of the Site and to generate information about Site traffic. Web beacons collect General Information, such as the type of browser that you use and your IP address. Web beacons may be used alone or in conjunction with cookies.

Cookies. We also use cookies to keep track of your activity at our Site and for other purposes like personalizing the Site. A cookie is a small file stored by your internet browser on your computer. Your web browser is usually set up to initially accept cookies. If you set your browser to reject cookies, the Site will not be able to recognize your account or to personalize the content that you see.

Ad Serving. Gordmans may also use third-party advertisers to assist us with displaying tailored information and content to our customers and to serve advertising on our behalf. These advertisers may also utilize cookies and/or web beacons to collect General Information about your activities on the Site, to target advertising based upon your interests and to measure effectiveness of the Site. Our systems do not currently recognize browser “Do Not Track” signals, but if you wish to not have General Information used for the purpose of serving you targeted ads, you may be able to opt-out by visiting http://www.youradchoices.com or similar online resources about behavioral advertising. Please note that opting out prevents targeted advertising but does not prevent all advertising.

Third Party Features

The Site also may include an activity feed, social media buttons and widgets, such as the Facebook “Like” button or the “Share This” button. These features may collect and display your Personal Information, your IP address and the page you are visiting on the Site and may set a cookie to enable the feature to function properly. These features are either hosted by a third party or hosted directly on the Site and your interactions with them are governed by the privacy policy of the third party that provides the feature.

Use of Site via Mobile Device

If you use the Site through your mobile device, we may collect your geo-location information. You may at any time prevent the Site from using your location by turning this option off at the device level.

When you use the Site through your mobile device, we also collect device type and other information generated within the Mobile App. We use this information to provide you with the most up to date application and features, or to advertise or promote products or services to you that are applicable to your device type.

How We Use Your Personal Information

Except as specified in this Privacy Policy, Gordmans does not rent, sell, trade or disclose your Personal Information to third parties without your prior consent. Gordmans may, however, use, process and disclose Personal Information to conduct our business and to provide you with the best possible products, services and experience. We may collect and use your information to provide you products and services, process and respond to your application for current or future career opportunities, process membership requests (such as membership to gRewards™) or otherwise administer your participation in our programs, to respond to your comments, questions or complaints, determine your satisfaction with our programs and products, to personalize your experiences, send you marketing communications and other information you have chosen to receive regarding our products, services, marketing or special events. We also use your Personal Information for our everyday business purposes such as security, payment processing, analytics, operations, fraud detection and prevention, reporting, making back-ups and legal compliance. When possible, General Information may be combined and/or linked to Personal Information, in accordance with the purposes specified above.

We may use your General Information and de-identified Personal Information to prepare anonymized, aggregated data about our users (“Anonymized Data”). We may provide third parties with Anonymized Data for all other lawful purposes.

In all cases, information about customers is considered an asset of Gordmans and, as such, may be transferred to another company as part of a merger or acquisition.

Third Party Service Providers

Gordmans employs other companies and individuals to perform functions on our behalf, such as fulfilling orders, delivering packages, sending postal mail and e-mail, serving ads on our behalf, providing search results and links, and processing credit card payments. These third-party service providers have access to Personal Information needed to perform their functions but may not use it for any other purpose.

Third Party Links

We may provide links to third-party websites that we do not own or control. We are not responsible for the information collection practices of any website that we do not own or control. We encourage you to review and understand the privacy practices of third-party websites before providing any information to or through them.

Third-Party Advertising Partners

Gordmans may from time to time use third-party service providers to serve advertisements on our behalf across the Internet. These advertising service providers may collect General Information about your visits to our Site, and your interactions with our products and services. This information is collected through the use of cookies, pixel tags and other methods, in line with the practices of other ecommerce websites.

In addition to the information about your visits to our Site, our service providers may also use the information about your visits to other websites to target advertisements for products and services available from Gordmans.

If you would like more information about this practice and to know your choices for not having this information used by third-party service providers, please visit http://www.networkadvertising.org/managing/opt_out.asp

Blogs

In order to enhance your shopping experience, Gordmans may provide from time to time publicly-accessible blogs or other forums. Any information you provide in these areas may be read, collected and used by others who access them. To request removal of your Personal Information from blogs, customer reviews or forums, please contact us as provided for in the Your Personal Information and Preferences section, below. Please note that in some cases we may be unable to remove your Personal Information.

Your Personal Information and Preferences

To update your preferences, you may contact us using one of the following methods:


If you tell us that you do not want us to use your Personal Information to contact you, Gordmans will respect your wishes. If you are a registered user, you may change your preferences through one of the methods above.

Children’s Privacy

Gordmans will not knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you are under 13 years old please do not provide your information on our Site. If we become aware that an individual is under the age of 13 and has submitted any information to Gordmans for any purpose without prior verifiable parental consent, we will delete his or her information from our files.

Your California Privacy Rights

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. Under California law, a business must either provide this information or permit California residents to opt in to, or opt out of, this type of sharing. Gordmans permits California residents to opt out of having their information shared with third parties for direct marketing purposes. To opt out, please log into your online account and complete the Third Party Direct Marketing Opt-Out Form and mail it to the following address:

Gordmans, Inc.
1926 South 67th Street
Omaha, NE 68106

Information Security

We have instituted reasonable safeguards to help ensure that information collected is secure. We also take reasonable steps to ensure that third parties who work with us to make the Site (including the software, applications and services provided on the Site) available to you agree to protect personal information that they must access in order to serve you and to honor your preferences about contacts you receive.

You understand that it is not possible to guarantee the security of any website, including the Site, notwithstanding Gordmans’ efforts. Without limiting the terms of our Site Terms and this Privacy Policy, you understand that we do not guarantee that your use of the Site and/or information provided by you will be private or secure and we are not responsible or liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the Site. You also understand that any information provided by you or collected by us or our agents in connection with your use of the Site will be used in the manner described in our Terms of Use. Please do not use the Site if you do not agree to the terms and conditions described in this Information Security section.

Our Privacy Policy May Change

Gordmans reserves the right to modify and update this Privacy Policy to reflect changes in our practices. When we post modifications to this Privacy Policy, we will revise the “Last Updated” date at the top of this page. The modified Privacy Policy will be effective immediately upon posting on the Site. Your continued use of the Site after the posting of the modified Privacy Policy constitutes your agreement to abide and be bound by it. We encourage you to periodically review this page for the latest information on our privacy practices. If you object to any modification, your sole recourse is to stop using the Site.

Questions About our Privacy Policy

If you have questions about this Privacy Policy or Gordmans generally, please contact us at the following:

Gordmans, Inc.
1926 South 67th Street
Omaha, NE 68106